Year
2024
Tools
Landing page for a company specialized in tent rental for events. The design balances functionality and aesthetics, adapting perfectly to mobile devices.
Through a detailed analysis of the sector and competition, I identified the main needs of the target audience: corporate event organizers, weddings, and celebrations. This process helped identify the key elements that the design should prioritize, such as ease of contact and visual trust.
I developed a visual identity based on neutral tones that convey elegance and professionalism. The typographic selection facilitates reading, while graphic elements, such as icons and buttons, have been designed to guide the user intuitively. I ensured a consistent visual system across all components.
The wireframes structure the page into clear and visually balanced sections: featured services, contact form, and frequently asked questions. I placed the most important services at the top to capture immediate user attention. The responsive architecture ensures a smooth experience on mobile and desktop devices.
The prototype consisted of a visual mockup representing the landing page's structure and design. The selected color palette was used to highlight visual hierarchy, providing a pleasant experience consistent with the brand identity. The layout of elements maximizes the visual impact of images and improves readability.
The landing page was implemented in WordPress using a custom block theme. It was optimized for SEO and fast loading times were ensured across all devices, improving both search engine visibility and user experience. The page's modular structure facilitates future updates.
The project allowed BC Carpas to strengthen their online presence, offering an effective landing page that meets commercial and branding objectives. The page facilitates access to key information, improving lead generation and enhancing their digital presence.
