Year
2024
Tools
Landing page for a company specialized in tent rental for events. The design balances functionality and aesthetics, perfectly adapting to mobile devices.
Through a detailed analysis of the sector and competition, I identified the main needs of the target audience: corporate event organizers, weddings, and celebrations. This process helped pinpoint the key elements that the design needed to prioritize, such as ease of contact and visual trust.
I developed a visual identity based on neutral tones that convey elegance and professionalism. The typographic selection ensures readability, while graphic elements like icons and buttons were designed to intuitively guide the user. I ensured a consistent visual system across all components.
The wireframes structure the page into clear and visually balanced sections: featured services, a contact form, and frequently asked questions. I placed the most important services at the top to capture the user's immediate attention. The responsive architecture ensures a seamless experience on both mobile and desktop devices.
The prototype consisted of a visual mockup representing the structure and design of the landing page. The selected color palette was used to emphasize visual hierarchy, providing a pleasant experience consistent with the brand's identity. The distribution of elements maximizes the visual impact of images and improves readability.
The landing page was implemented in WordPress using a custom block-based theme. It was optimized for SEO and ensured fast loading times across all devices, improving both search engine visibility and user experience. The page's modular structure facilitates future updates.
The project enabled BC Carpas to strengthen its online presence, offering an effective landing page that meets both commercial and branding objectives. The page makes it easy to access key information, improving lead acquisition and enhancing their digital presence.
