Year
2024
Tools
Personal travel blog that shares experiences, practical tips, and detailed guides by continent, helping travelers effectively plan their adventures.
I analyzed current trends in travel blogs and independent travelers' needs. Through comparative studies and content analysis, I identified three fundamental pillars: destinations organized by continent, practical tips in blog format, and detailed personal experiences.
I developed a visual identity in scrapbook style. The color palette is inspired by natural tones, complemented with handwritten typography. Components include destination cards, blog articles, and image galleries, maintaining visual consistency throughout the platform.
I designed an intuitive structure with three main sections: 'Destinations' for continent navigation, 'Blog' for informative travel articles, and 'Discover' for personal experiences. The visual hierarchy prioritizes photographic content and detailed guides, and each destination includes practical information and suggested routes, facilitating trip planning.
I implemented a prototype focused on the navigation experience between continents and articles. The layout of elements facilitates the discovery of related content, while featured images and clear titles improve visual hierarchy and user engagement.
I developed a custom WordPress theme with modular and custom CSS that prioritizes loading speed and SEO optimization. I integrated functionalities such as continent filtering, article categorization, and image gallery. The modular architecture allows for efficient frequent content updates.
The travel blog successfully combined functionality and visual appeal, fulfilling its objective of inspiring and guiding travelers. The clear structure and intuitive design facilitate navigation, while personalized content generates connection with readers.
